Magic Pixel (ITP 2.0)

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ITP stands for Intelligent Tracking Prevention. With the latest Safari version, and soon Firefox, they've added blocking which makes a number of changes which makes tracking more challenging. The nuts and bolts boil down to three things.

3rd Party cookies no longer will track, any cookies must be set on the domain being visited (and must have interactions)

Referrer data may be limited to top level domain.

Domain redirects (when clicking a link goes to one site then redirects to another) may not operate the same (won't save the cookie)

So this drastically changes things and many services are releasing updated scripts for tracking, some are rewrites and just require new installs, others require the store owner add their own scripts for storing the info needed.

Magic pixel is built to do one thing, and do one thing well, make sure you get accurate reporting to services that need it for sales numbers, referrals and analytics. Our installs not only guarantee data properly transfers from store to checkout, but we also include troubleshooting and analysis if for any reason data isn't properly being sent to the various services.

The Standard Plan - $19.95 /mo

  • Google Analytics
  • Google AdWords

  • The Premium Plan - $35.95 /mo

  • Includes Google Analytics and Google AdWords
  • Facebook Tracking
  • Bing
  • Commission Junction
  • Share a Sale
  • and more...

  • *** Please note: Setup within account dashboards (Google Analytics, Adwords, Facebook, etc.) and/or customizing Magic Pixel's default tracking is outside of the scope of this tracking installation and will be quoted separately ***

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