I want more sales

You've got visitor traffic, but now you need to get them to purchase. It's all about CONVERSION. Unfortunately there is no magic number as to what percentage of visitors should purchase. For some stores, it can be incredibly small (less than 1%) and others can be as high as 8-10%. The key is to increase your conversion as much as possible. Better conversion means not only more sales, but your advertising becomes more profitable which lets you expand your marketing efforts

Sales can be lost at many points in the process when a visitor is on your site. Key components include...

• Good navigation
• Easy to use search
• A professional and trustworthy looking site
• Accepting payments in whatever form a customer wants to use
• Providing good information to answer customer questions
• Providing good values in item pricing
• Shipping that is well priced with easy to understand rules

Overall, the ideas are generally pretty simple. Don't make your customer do any more work than absolutely needed (every time a visitor has to click or think you could lose them), and make sure their attention is focused on what you want it on (clicking the order button, then completing the sale).

All of our enhancements are built around these concepts. We base the products we create on our customer requests as well as features we've seen work for the biggest benefit to increase sales.